Essays in this section were written while I was in graduate school at the Murrow College. They began as assignments or classroom projects and ended up influencing how I think about real communication work, its challenges, trade-offs, and consequences. The work collected here reflects an applied approach that balances strategy with ethics, research with responsibility, and message design with social impact.
Strategic communication is both a professional practice and a moral responsibility.
Ricoh’s Shifting Identity: From Customer-Centric Values to Enterprise Account Losses
In 2025, Ricoh’s past commitment to customer engagement and brand…
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The Ethics of Strategic Communication: A Key Differentiator
Whether you’re a media and communications professional, journalist, marketer, or…
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National Humming Bee Campaign: Protecting Bees for a Sustainable Future
Tagline: Every Day is a Humming Bee Day—Let’s Keep Them…
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Crisis Communication: Crisis Planning
Evaluation, Assessment, and Planning. Tohoku, Japan 2011 Earthquake and Tsunami,…
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Breaking Bias: A Case Study on the ‘Love Has No Labels’ Campaign
Background of the Specific Problem The Love Has No Labels…
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Digital Content Promotion Final Report Fall 2018 Semester
For this semester-long assignment the task was to generate original…
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Customer Engagement Strategy and Long-Term Value Proposition
Stage One: Defining Objectives and Scope Core Business Objectives Ricoh’s…
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Building a Global Brand: Ricoh’s Brand Identity and Value Drivers
Brand Values: Core Strengths of Ricoh’s Identity According to Ricoh’s…
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Mikhail Oparin 