This category presents selected writing and projects from my graduate studies in Strategic Communication.
The work collected here reflects an applied approach to communication that balances strategy with ethics, research with responsibility, and message design with social impact. These pieces examine how organizations, institutions, and leaders communicate under pressure, and how strategic choices shape trust, inclusion, and public meaning.
Although created during my master’s program, these writings continue to inform how I think about communication as both a professional practice and a moral responsibility.
Ethics Is What Holds Us Together
The essay discusses the current state of communication, emphasizing the need for ethical dialogue amidst cultural divisions and a breakdown of trust. It highlights listening as a vital component of understanding, the importance of character over credentials, and stresses that ethical responsibility extends to individuals and institutions, ultimately supporting the…
Keep reading
Ricoh’s Shifting Identity: From Customer-Centric Values to Enterprise Account Losses
In 2025, Ricoh’s past commitment to customer engagement and brand values is challenged as key accounts like Kroger and universities transition to competitors like FedEx Office. Gaps between promises and reality widen, highlighting executive disconnect and a profit-driven strategy that jeopardizes Ricoh’s customer-centric identity, raising questions about its future viability.
Keep reading
The Ethics of Strategic Communication: A Key Differentiator
Whether you’re a media and communications professional, journalist, marketer, or public relations expert, ethical principles set you apart. Strong ethics are the foundation of effective communication, fostering trust and credibility in your work. Introducing the Ethics Framework In the syllabus “The Ethics of Strategic Communications: An Introduction” (Winter 2009), University…
Keep reading
National Humming Bee Campaign: Protecting Bees for a Sustainable Future
Tagline: Every Day is a Humming Bee Day—Let’s Keep Them Buzzing! Description: The National Humming Bee Campaign (NHBC) raises awareness about honey bees’ essential role in ecosystems, beekeeping practices, and threats like Colony Collapse Disorder (CCD). Join us in preserving bee populations and supporting a sustainable planet. Introduction: The Silent…
Keep reading
Something went wrong. Please refresh the page and/or try again.
Mikhail Oparin 