Digital Content Promotion Final Report Fall 2018 Semester

For this semester-long assignment the task was to generate original social media, PR, and advertising campaign elements for a single real or fictional company, organization, event, or initiative. The choice was made to promote existing business for a real estate agent and his partnership. First the problem challenges and opportunities were defined for the campaign …

Know Your Audience: The Key to Effective Strategic Communication

Introduction: Why Understanding Your Audience Matters Every message has a purpose, and effective communication begins with knowing who you are speaking to. Whether you are marketing a product, crafting a speech, or launching a campaign, understanding your audience is what transforms a message from mere information into a persuasive and impactful communication strategy. As a …