Communicator with Strategic Insight | Designer | Advocate for Equity & Truth
In 2025, Ricoh's past commitment to customer engagement and brand values is challenged as key accounts like Kroger and universities transition to competitors like FedEx Office. Gaps between promises and reality widen, highlighting executive disconnect and a profit-driven strategy that jeopardizes Ricoh’s customer-centric identity, raising questions about its future viability.
Professional Summary Communicator with strategic insight and a strong public service ethic, specializing in education, cultural outreach, and inclusive storytelling. More than 10 years of experience supporting equity-focused communication in public institutions, community programs, and educational settings. Skilled in developing print and digital content that informs, builds trust, and reflects the diversity of the communities …
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This essay explores the author's personal journey navigating familial relationships within a global Evangelical ministry, confronting the paradox of unconditional love versus conditional acceptance. Through reflection, the author seeks recognition, accountability, and understanding, aiming to document the lived experience of LGBTQ+ individuals while analyzing the disconnect between theological rhetoric and real-life empathy.
Whether you're a media and communications professional, journalist, marketer, or public relations expert, ethical principles set you apart. Strong ethics are the foundation of effective communication, fostering trust and credibility in your work. Introducing the Ethics Framework In the syllabus "The Ethics of Strategic Communications: An Introduction" (Winter 2009), University of Oregon Professor Thomas Bivins, …
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Tagline: Every Day is a Humming Bee Day—Let’s Keep Them Buzzing! Description: The National Humming Bee Campaign (NHBC) raises awareness about honey bees' essential role in ecosystems, beekeeping practices, and threats like Colony Collapse Disorder (CCD). Join us in preserving bee populations and supporting a sustainable planet. Introduction: The Silent Decline of Insect Populations Overview …
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Evaluation, Assessment, and Planning. Tohoku, Japan 2011 Earthquake and Tsunami, Regional Crisis and Aftermath. Part One: Executive Summary Role of Emergency Manager in crisis: Any Crisis Communication or Emergency Manager must understand that it is impossible to prevent a disaster, but it is critically important to be prepared for it and to educate the public …
Background of the Specific Problem The Love Has No Labels (LHNL) campaign was launched to challenge implicit bias and promote a more inclusive, accepting society. Its central message is that small, everyday actions can help create a sense of love and acceptance among diverse groups. According to the campaign’s mission, “We believe we all have …
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For this semester-long assignment the task was to generate original social media, PR, and advertising campaign elements for a single real or fictional company, organization, event, or initiative. The choice was made to promote existing business for a real estate agent and his partnership. First the problem challenges and opportunities were defined for the campaign …
Continue reading "Digital Content Promotion Final Report Fall 2018 Semester"
For my video project, I chose to create a PSA (Public Service Announcement) to support the Animal Rights PNW Facebook page that promotes advocacy for all animals as sentient beings. As a part of my “Know Your Audience” theme for this course, I used persuasive language and video to support and tell the story that would …
Mikhail Oparin 