Communicator with Strategic Insight | Designer | Advocate for Equity & Truth
In 2025, Ricoh's past commitment to customer engagement and brand values is challenged as key accounts like Kroger and universities transition to competitors like FedEx Office. Gaps between promises and reality widen, highlighting executive disconnect and a profit-driven strategy that jeopardizes Ricoh’s customer-centric identity, raising questions about its future viability.
Professional Summary Communicator with strategic insight, passionate about crafting clear, compelling stories that engage the public, build trust, and drive action. With more than a decade of experience in content strategy, campaign messaging, and multimedia production, I specialize in shaping narratives for nonprofits, education, and mission-driven initiatives. Skilled in translating complex information into accessible, meaningful …
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Professional Summary Equity-focused communicator with more than a decade of experience advancing inclusion, trust, and systemic change through storytelling, public engagement, and community collaboration. Skilled in developing strategic messaging and digital/print content that lifts marginalized voices and strengthens institutional accountability. Proven record of supporting school districts, nonprofits, and public agencies in creating clear, human-centered communication …
For this semester-long assignment the task was to generate original social media, PR, and advertising campaign elements for a single real or fictional company, organization, event, or initiative. The choice was made to promote existing business for a real estate agent and his partnership. First the problem challenges and opportunities were defined for the campaign …
Continue reading "Digital Content Promotion Final Report Fall 2018 Semester"
Introduction Social media has revolutionized how we exchange information. Nowadays, we communicate primarily through social media applications, sharing our thoughts in a conversational manner via comments, tweets, blogs, and podcasts. There is often a perception that grassroots efforts, such as iReport, negatively reshape journalism by introducing amateur content into the professional sphere. However, I question …
Continue reading "The Impact of Social Media on Communication Aesthetics: A Critical Analysis"
Social media has revolutionized the way we exchange information. Today, communication often happens through platforms like Twitter, blogs, podcasts, and other social media applications. Information is shared conversationally—through comments, tweets, and posts—broadcasting opinions into the world. Grassroots efforts like iReport are frequently criticized for reshaping journalism negatively by introducing amateur content into a traditionally professional …
Continue reading "The Aesthetics of Social Media: How Technology Shapes Communication and Culture"
Mikhail Oparin 