The Ethics of Strategic Communication: A Key Differentiator

Whether you're a media and communications professional, journalist, marketer, or public relations expert, ethical principles set you apart. Strong ethics are the foundation of effective communication, fostering trust and credibility in your work. Introducing the Ethics Framework In the syllabus "The Ethics of Strategic Communications: An Introduction" (Winter 2009), University of Oregon Professor Thomas Bivins, …

Breaking Bias: A Case Study on the ‘Love Has No Labels’ Campaign

Background of the Specific Problem The Love Has No Labels (LHNL) campaign was launched to challenge implicit bias and promote a more inclusive, accepting society. Its central message is that small, everyday actions can help create a sense of love and acceptance among diverse groups. According to the campaign’s mission, “We believe we all have …

Fostering Change: Annual Campaign Overview for Foster WA

Campaign Overview: Foster WA Foster WA is an annual strategic campaign designed to raise awareness and funding for the foster care system in Washington State. The campaign culminates in a gala event at the end of the year, drawing attention to the urgent needs of foster children. Through grassroots efforts, we leverage local public government …

Fostering Change: Empowering Washington’s Children Through Family Support

Campaign Vision and Mission Vision: Every child deserves a family. Mission: Inform, Impact, Inspire. Campaign Overview: Goals and Objectives Campaign Theme: Society Begins with the Family Fostering change begins at home. While many individuals may not aspire to raise a child, every child needs a loving and supportive environment to thrive. Parenting is challenging, yet …

Fostering Change: Raising Awareness for Washington’s Children in Need

Campaign Overview: Inform, Impact, Inspire The Foster Washington campaign aims to raise awareness for children without families in our communities. While not every family may wish to have children, every child deserves a loving home. The urgent need for foster parents in Washington State cannot be overstated. Many children and youth in the foster care …

The Impact of Social Media on Communication: Opportunities and Ethical Challenges

As I watched Clay Shirky's TED talk, "How Social Media Can Make History," I found myself reflecting on how new forms of media challenge traditional narrative structures. In the past, communication followed a "one-to-many" model. However, with the advent of digital technology, we are now experiencing a "many-to-many" pattern. As we digitize books, TV programs, …