In 2025, Ricoh's past commitment to customer engagement and brand values is challenged as key accounts like Kroger and universities transition to competitors like FedEx Office. Gaps between promises and reality widen, highlighting executive disconnect and a profit-driven strategy that jeopardizes Ricoh’s customer-centric identity, raising questions about its future viability.
Ricoh’s Shifting Identity: From Customer-Centric Values to Enterprise Account Losses
Mikhail Oparin 