Tag: marketing strategy

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Customer Engagement Strategy and Long-Term Value Proposition

Stage One: Defining Objectives and Scope Core Business Objectives Ricoh’s brand communications are driven by three core business objectives: awareness, sales, and advocacy. These objectives are paired with six tactical strategies: Attention, Evaluation, Recency, Proximity, Value Exchange, and Community. In the articles Rethinking Marketing Strategy and Rethinking the Customer Decision Journey, Satell (2017) presents an …

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Know Your Audience: The Key to Effective Strategic Communication

Introduction: Why Understanding Your Audience Matters Every message has a purpose, and effective communication begins with knowing who you are speaking to. Whether you are marketing a product, crafting a speech, or launching a campaign, understanding your audience is what transforms a message from mere information into a persuasive and impactful communication strategy. As a …

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