"…technological features that enable users to serve as sources of information can influence persuasion not only by increasing users' agency, identity, and self-determination, but also by ensuring that the content is more relevant and involving." —Sundar et al. (2012, p. 393) Analysis For this analysis, I explored and interacted with McDonald’s HappyMeal.com website, an advergame …
Advergaming and Persuasive Technology
Mikhail Oparin 