Tag: digital media

Posted on

Customer Engagement Strategy and Long-Term Value Proposition

Stage One: Defining Objectives and Scope Core Business Objectives Ricoh’s brand communications are driven by three core business objectives: awareness, sales, and advocacy. These objectives are paired with six tactical strategies: Attention, Evaluation, Recency, Proximity, Value Exchange, and Community. In the articles Rethinking Marketing Strategy and Rethinking the Customer Decision Journey, Satell (2017) presents an …

Continue reading "Customer Engagement Strategy and Long-Term Value Proposition"

Posted on

The Aesthetics of Social Media: How Technology Shapes Communication and Culture

Social media has revolutionized the way we exchange information. Today, communication often happens through platforms like Twitter, blogs, podcasts, and other social media applications. Information is shared conversationally—through comments, tweets, and posts—broadcasting opinions into the world. Grassroots efforts like iReport are frequently criticized for reshaping journalism negatively by introducing amateur content into a traditionally professional …

Continue reading "The Aesthetics of Social Media: How Technology Shapes Communication and Culture"

Posted on

The Impact of Social Media on Communication Aesthetics: A Critical Analysis

Introduction Social media has revolutionized how we exchange information. Nowadays, we communicate primarily through social media applications, sharing our thoughts in a conversational manner via comments, tweets, blogs, and podcasts. There is often a perception that grassroots efforts, such as iReport, negatively reshape journalism by introducing amateur content into the professional sphere. However, I question …

Continue reading "The Impact of Social Media on Communication Aesthetics: A Critical Analysis"