The Ethics of Strategic Communication: A Key Differentiator

Whether you're a media and communications professional, journalist, marketer, or public relations expert, ethical principles set you apart. Strong ethics are the foundation of effective communication, fostering trust and credibility in your work. Introducing the Ethics Framework In the syllabus "The Ethics of Strategic Communications: An Introduction" (Winter 2009), University of Oregon Professor Thomas Bivins, …

The Impact of Social Media on Communication: Opportunities and Ethical Challenges

As I watched Clay Shirky's TED talk, "How Social Media Can Make History," I found myself reflecting on how new forms of media challenge traditional narrative structures. In the past, communication followed a "one-to-many" model. However, with the advent of digital technology, we are now experiencing a "many-to-many" pattern. As we digitize books, TV programs, …