Communicator with Strategic Insight | Designer | Advocate for Equity & Truth
Familiarization with key theories, concepts, strategies, and processes of persuasion and social influence
"…technological features that enable users to serve as sources of information can influence persuasion not only by increasing users' agency, identity, and self-determination, but also by ensuring that the content is more relevant and involving." —Sundar et al. (2012, p. 393) Analysis For this analysis, I explored and interacted with McDonald’s HappyMeal.com website, an advergame …
Introduction: Why Understanding ELM Matters in Consumer Behavior Every day, consumers make countless purchasing decisions, often without realizing the underlying cognitive processes influencing them. The Elaboration Likelihood Model (ELM), developed by Petty and Cacioppo (1986a, 1986b), explains how people process persuasive messages through two distinct routes: ✔ Central Route Processing – When individuals engage in …
Mikhail Oparin 