Communicator with Strategic Insight | Designer | Advocate for Equity & Truth
Read about Mikhail’s experience with strategic and responsible advertising, public relations, corporate communication, and communication management. Find out Mikhail’s design and delivery of integrated communications. Learn about Mikhail’s development of persuasive strategies using ethical approach and advanced media tools.
Campaign Overview: Inform, Impact, Inspire The Foster Washington campaign aims to raise awareness for children without families in our communities. While not every family may wish to have children, every child deserves a loving home. The urgent need for foster parents in Washington State cannot be overstated. Many children and youth in the foster care …
Continue reading "Fostering Change: Raising Awareness for Washington’s Children in Need"
Introduction: Why Understanding ELM Matters in Consumer Behavior Every day, consumers make countless purchasing decisions, often without realizing the underlying cognitive processes influencing them. The Elaboration Likelihood Model (ELM), developed by Petty and Cacioppo (1986a, 1986b), explains how people process persuasive messages through two distinct routes: ✔ Central Route Processing – When individuals engage in …
For the Audio Story assignment, I chose to create an ad for assumed campaign Animal Rights PNW – a real local activist Facebook page. To view the draft of the audio story, visit the Audio Story: Draft page. Continue reading “Audio Story: Final”
For this assignment, I chose to create a promotional piece that introduces Animal Rights PNW’s goals, and proposed solutions to prevent animal cruelty. Continue reading “Audio Story: Draft”
This was fun! I have not used Soundcloud for about 5 years and today I had a chance to practice some audio editing… I know, it is a little generic, since I have over 15 years of audio/video production and DJ experience. Nevertheless, it was refreshing and educational. Continue reading “Audition / Soundcloud Practice”
This is the logo final design assignment, utilizing Illustrator as a primary application. Click on LOGO DESIGN DRAFT to view the initial design draft assignment with the commentary from Logo Design Group 4 (Steve Steinhour, Dana Simmons, Adriana Gonzalez) For my logo design I chose the topic that is close to my heart. I strongly believe a healthy …
For my logo design project I decided to utilize my public Facebook page dedicated to animal rights awareness in the Pacific Northwest. The reason I chose this and not something else is because I believe motivation for the subject helps to create a stronger design. When one is passionate about the subject, it helps artistic …
Introduction: Why Understanding Your Audience Matters Every message has a purpose, and effective communication begins with knowing who you are speaking to. Whether you are marketing a product, crafting a speech, or launching a campaign, understanding your audience is what transforms a message from mere information into a persuasive and impactful communication strategy. As a …
Continue reading "Know Your Audience: The Key to Effective Strategic Communication"
Mikhail Oparin 