Communicator with Strategic Insight | Designer | Advocate for Equity & Truth
Read about Mikhail’s experience with strategic and responsible advertising, public relations, corporate communication, and communication management. Find out Mikhail’s design and delivery of integrated communications. Learn about Mikhail’s development of persuasive strategies using ethical approach and advanced media tools.
The essay discusses the current state of communication, emphasizing the need for ethical dialogue amidst cultural divisions and a breakdown of trust. It highlights listening as a vital component of understanding, the importance of character over credentials, and stresses that ethical responsibility extends to individuals and institutions, ultimately supporting the common good.
In 2025, Ricoh's past commitment to customer engagement and brand values is challenged as key accounts like Kroger and universities transition to competitors like FedEx Office. Gaps between promises and reality widen, highlighting executive disconnect and a profit-driven strategy that jeopardizes Ricoh’s customer-centric identity, raising questions about its future viability.
Whether you're a media and communications professional, journalist, marketer, or public relations expert, ethical principles set you apart. Strong ethics are the foundation of effective communication, fostering trust and credibility in your work. Introducing the Ethics Framework In the syllabus "The Ethics of Strategic Communications: An Introduction" (Winter 2009), University of Oregon Professor Thomas Bivins, …
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Tagline: Every Day is a Humming Bee Day—Let’s Keep Them Buzzing! Description: The National Humming Bee Campaign (NHBC) raises awareness about honey bees' essential role in ecosystems, beekeeping practices, and threats like Colony Collapse Disorder (CCD). Join us in preserving bee populations and supporting a sustainable planet. Introduction: The Silent Decline of Insect Populations Overview …
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Evaluation, Assessment, and Planning. Tohoku, Japan 2011 Earthquake and Tsunami, Regional Crisis and Aftermath. Part One: Executive Summary Role of Emergency Manager in crisis: Any Crisis Communication or Emergency Manager must understand that it is impossible to prevent a disaster, but it is critically important to be prepared for it and to educate the public …
Background of the Specific Problem The Love Has No Labels (LHNL) campaign was launched to challenge implicit bias and promote a more inclusive, accepting society. Its central message is that small, everyday actions can help create a sense of love and acceptance among diverse groups. According to the campaign’s mission, “We believe we all have …
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For this semester-long assignment the task was to generate original social media, PR, and advertising campaign elements for a single real or fictional company, organization, event, or initiative. The choice was made to promote existing business for a real estate agent and his partnership. First the problem challenges and opportunities were defined for the campaign …
Continue reading "Digital Content Promotion Final Report Fall 2018 Semester"
Stage One: Defining Objectives and Scope Core Business Objectives Ricoh’s brand communications are driven by three core business objectives: awareness, sales, and advocacy. These objectives are paired with six tactical strategies: Attention, Evaluation, Recency, Proximity, Value Exchange, and Community. In the articles Rethinking Marketing Strategy and Rethinking the Customer Decision Journey, Satell (2017) presents an …
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Brand Values: Core Strengths of Ricoh's Identity According to Ricoh’s 2018 Sustainability Report, the company’s value drivers include its technological strength, close customer connections, responsible environmental management, and human resource excellence. Together, these factors create significant value and reinforce the Ricoh brand in the eyes of its customers, fostering trust and long-term relationships. Brand Personality: …
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Introduction: Ricoh’s Impact on Business Transformation Ricoh’s diverse services and solutions are designed to enhance business processes and drive innovation across multiple sectors. These include federal agencies, insurance companies, universities, law firms, and corporate clients. By optimizing workflows and integrating advanced technologies, Ricoh helps organizations improve efficiency and sustainability. Tailored Solutions for Key Industries Ricoh …
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Mikhail Oparin 