Communicator with Strategic Insight | Designer | Advocate for Equity & Truth
For my final video project, I created a PSA (Public Service Announcement) to support the Animal Rights PNW Facebook page that promotes advocacy for all animals as sentient beings. As a part of my “Know Your Audience” theme for this course, I used persuasive language and video to support and tell the story that would appeal …
Campaign Overview: Foster WA Foster WA is an annual strategic campaign designed to raise awareness and funding for the foster care system in Washington State. The campaign culminates in a gala event at the end of the year, drawing attention to the urgent needs of foster children. Through grassroots efforts, we leverage local public government …
Continue reading "Fostering Change: Annual Campaign Overview for Foster WA"
"…technological features that enable users to serve as sources of information can influence persuasion not only by increasing users' agency, identity, and self-determination, but also by ensuring that the content is more relevant and involving." —Sundar et al. (2012, p. 393) Analysis For this analysis, I explored and interacted with McDonald’s HappyMeal.com website, an advergame …
Campaign Vision and Mission Vision: Every child deserves a family. Mission: Inform, Impact, Inspire. Campaign Overview: Goals and Objectives Campaign Theme: Society Begins with the Family Fostering change begins at home. While many individuals may not aspire to raise a child, every child needs a loving and supportive environment to thrive. Parenting is challenging, yet …
Continue reading "Fostering Change: Empowering Washington’s Children Through Family Support"
For my video project, I chose to create a PSA (Public Service Announcement) to support the Animal Rights PNW Facebook page that promotes advocacy for all animals as sentient beings. As a part of my “Know Your Audience” theme for this course, I used persuasive language and video to support and tell the story that would …
Video tutorials - practice basic editing tools in Adobe Premiere. VIDEO 1: Transitions and Keyframes: Murrow Hall and campus video footage and images provided by WSU, audio soundtrack super theme royalty-free collection for video editing. VIDEO 2: Shooting and Sequencing Basics: Gathering establishing shot with at least 3-shots (WS MS CU) from 3 different angles …
Campaign Overview: Inform, Impact, Inspire The Foster Washington campaign aims to raise awareness for children without families in our communities. While not every family may wish to have children, every child deserves a loving home. The urgent need for foster parents in Washington State cannot be overstated. Many children and youth in the foster care …
Continue reading "Fostering Change: Raising Awareness for Washington’s Children in Need"
Introduction: Why Understanding ELM Matters in Consumer Behavior Every day, consumers make countless purchasing decisions, often without realizing the underlying cognitive processes influencing them. The Elaboration Likelihood Model (ELM), developed by Petty and Cacioppo (1986a, 1986b), explains how people process persuasive messages through two distinct routes: ✔ Central Route Processing – When individuals engage in …
For the Audio Story assignment, I chose to create an ad for assumed campaign Animal Rights PNW – a real local activist Facebook page. To view the draft of the audio story, visit the Audio Story: Draft page. Continue reading “Audio Story: Final”
For this assignment, I chose to create a promotional piece that introduces Animal Rights PNW’s goals, and proposed solutions to prevent animal cruelty. Continue reading “Audio Story: Draft”
Mikhail Oparin 