Fostering Change: Empowering Washington’s Children Through Family Support

Campaign Vision and Mission

- Vision: Every child deserves a family.
- Mission: Inform, Impact, Inspire.
- Campaign Overview: Goals and Objectives

Campaign Theme: Society Begins with the Family

Fostering change begins at home. While many individuals may not aspire to raise a child, every child needs a loving and supportive environment to thrive. Parenting is challenging, yet it is crucial for every child to have a safe home to maximize their potential and contribute positively to society. This campaign focuses on fostering change in Washington State by ensuring that every child receives quality foster care and has a path to permanent home placement.

Campaign Objectives

1. Raise Awareness: Increase public knowledge about the challenges facing the Washington foster care system and the need for change.
2. Educate the Community: Expand the number of classes that educate individuals about the foster care system, best practices, and licensing options.
3. Increase Foster Homes: Recruit more families to provide quality care for foster children in Washington State, fostering change in their lives.
4. Organize Funding Campaigns: Mobilize efforts to secure additional funding for the foster care system in Washington, enabling more children to find their forever families.
5. Promote Foster Parenting: Advocate for the adoption of children in the Washington foster care system to foster a sense of belonging and community.

Call to Action

For Organizations and Individuals:
“Washington State kids are our kids—help us foster change and raise them. Foster a family to foster the future of Washington. Support a family to reduce the number of children without families.”
Ways to Contribute:

- Sponsor a specific program through the state.
- Support a foster family or child financially.

For Families and Caregivers:
“Help foster change in a child’s life—become a licensed foster caregiver today! The state provides tuition support and compensation for foster care providers, as well as respite care options.”

Campaign Message Profile

Fostering or adopting a child is not just a personal success; it is a societal achievement. By fostering change in the lives of Washington State’s children, we ensure that no foster family falls through the cracks of the system.

Main Campaign Messages

Possible Hashtag Ideas:
#FosteringChange #ChildrenWA #FamilyWA #FosterWashington #ItTakesAVillage #GoodHomeWA #FosterCareWashington #FundKidsWA #RaiseMeWA #RaiseOurKidsWashington #TogetherWashington

Tagline:
“Not every family raises a child, but every child needs a family. Together, let’s foster change for our kids in Washington.”

Campaign Theme:
“Raise the children of Washington by providing quality foster care and permanent home placement.”

Keywords and Phrases:
Foster Care Washington, Quality Foster Care, Good Homes for Every Kid, It Takes a Village, Permanent Placement, Family for Every Child, Together Washington, Fund a Foster Family, Fund a Foster Kid.

Strategic Approach

The audience must be informed, educated, and persuaded to support Washington State’s foster children. The campaign tone will be serious yet uplifting, evoking the spirit of events like the CNN Hero Awards or HBO’s Night of Too Many Stars.

Key Points

- Every child deserves a family.
- The community must unite to foster change within Washington’s foster system.
- Our mission is to Inform, Impact, and Inspire.

Customer Engagement Plan

The campaign will operate on an annual cycle, starting with daily social media posts, sharing useful links, and soliciting opinions on Facebook. Analytics will be collected to understand which posts resonate best with the audience while promoting a culminating fundraising event at the end of the year.

Initial Outreach:
Utilize Facebook ads and television advertising to raise awareness. Interested individuals can visit the campaign’s Facebook page and website, sign up for a membership, and access discounted tickets for the annual gala, detailed information, and white papers.

Creative Concepts

A mix of earned, paid, and owned media will ensure comprehensive campaign coverage. While paid social media ads and sequential TV spots should be scheduled frequently around the fundraising event, ongoing engagement through Facebook posts, articles, and tweets will maintain momentum. This strategy will spotlight individual issues and provide links to articles offering options for contributing to the cause.

FACEBOOK POST AND EVENT INVITE MOCKUPS: