Project Overview
In 2011, as part of our senior seminar project, Dale Strouse and I developed Vancouver Arts LIVE. This digital platform aimed to expand the reach of Vancouver, WA’s local arts community. Our vision was to create a multimedia hub for audiences to access content from local arts organizations globally. We integrated streaming services and social media to make Vancouver’s art scene more accessible.
Partnering with the Vancouver Symphony Orchestra
A key component of our project was our partnership with the Vancouver Symphony Orchestra (VSO). The VSO is an influential arts institution in the region. Like many organizations, it faces challenges in attracting younger audiences. We identified outdated content delivery methods and a limited digital presence as significant obstacles in engaging the community.
Challenges Facing Vancouver’s Arts Community
Despite growth, many local arts organizations use traditional outreach methods that limit audience expansion. This “dying audience syndrome” is intensified by Portland’s thriving arts scene. Additionally, a lack of focus on arts education reduces interest in live performances among younger generations.
Harnessing Digital Technology
Advancements in digital technology allow arts organizations to adopt new audience engagement strategies. Platforms like YouTube and Instagram set a standard for dynamic, accessible content. However, many local organizations lack resources for implementation. Vancouver Arts LIVE proposes a community-focused model using digital tools for accessible communication. This model promotes local arts on a global stage, similar to the Oregon Symphony’s initiatives.
A New Vision for Vancouver Arts
To address these challenges, Vancouver Arts LIVE aims to fill the gap in local arts coverage. We deliver hyperlocal content through accessible digital channels. As noted by the National Association of Broadcasters, media is shifting toward community-driven content. Vancouver Arts LIVE is committed to leveraging this shift. We empower local organizations to reach and engage their audiences meaningfully.
Comparative Analysis: Vancouver Symphony Orchestra vs. Seattle Symphony
The Vancouver Symphony Orchestra (VSO) and Seattle Symphony share a dedication to classical music. However, they adopt different approaches to digital engagement. The VSO focuses on cultivating a loyal following through community engagement and music education. Yet, it faces challenges typical of smaller organizations, such as limited budgets.
In contrast, the Seattle Symphony uses its larger infrastructure to implement innovative digital strategies. Through the Wallace Foundation’s initiative, the Seattle Symphony gathers audience feedback to refine programming. This research-driven approach appeals to younger, digitally engaged demographics.
The Seattle Symphony’s strong online presence underscores its adaptability. High-quality video streaming and social media campaigns extend its reach. This strategy is essential in today’s competitive entertainment environment. Their digital approach offers the VSO a compelling example of how to enhance reach while staying true to their mission.
While the VSO’s emphasis on in-person connections strengthens community ties, incorporating Seattle Symphony’s digital innovations could help attract a broader audience.
Addressing Vancouver’s Self-Identity Crisis
Vancouver often feels overshadowed by Portland’s vibrant cultural scene. This proximity fosters competition rather than collaboration, making it hard for local arts organizations to gain recognition. Vancouver Arts LIVE aims to redefine this self-identity crisis. We will emphasize unique artistic voices in our community. By spotlighting local talent and fostering partnerships, we cultivate a distinct cultural narrative that celebrates Vancouver’s heritage (Gilbert, 2021; Swanson, n.d.; Wallace Foundation, 2022).
Inspiring a Cultural Revolution
To instigate a cultural revolution, Vancouver Arts LIVE will be a catalyst for change. We promote arts accessibility and inclusivity. This initiative aims to engage diverse audiences and break down barriers. By hosting events that reflect our community’s multicultural fabric, we can inspire a movement that reclaims the local arts scene.
Leveraging Digital Technology
Digital technology plays a crucial role in shaping audience engagement. Vancouver Arts LIVE will harness these tools to expand its reach. Our online platform will showcase local performances and facilitate interactive experiences. This approach enhances visibility and fosters engagement, allowing for rich dialogue between artists and audiences (Seattle Symphony Press Room, 2023; Swanson, n.d.).
Through these elements—addressing self-identity, inspiring cultural change, and leveraging technology—Vancouver Arts LIVE aspires to transform the local arts landscape into a thriving, inclusive cultural ecosystem.
If you are interested in discussing the development of community media to promote arts and culture in Vancouver, WA, please contact me.
References
Classical Music Modernization Act. (2018). An act to modernize the music licensing system and for other purposes. Retrieved from https://www.congress.gov/bill/115th-congress/house-bill/1557
Gilbert, J. (2021). Seattle Symphony receives $2.5 million from Wallace Foundation for audience engagement. Seattle Times. Retrieved from https://www.seattletimes.com
Seattle Symphony. (2022). About Us – Seattle Symphony Programs and Community Engagement. Retrieved from https://www.seattlesymphony.org
Seattle Symphony Press Room. (2023). Press releases and media resources. Retrieved from https://www.seattlesymphony.org/pressroom
Swanson, A. (n.d.). WSUV students turn streaming videos from school project to nonprofit. The Columbian. Retrieved from http://www.columbian.com/news/2011/may/06/wsuv-students-online-hub-streaming-videos/
Wallace Foundation. (2022). Building audiences for sustainability: Seattle Symphony’s case study. Retrieved from https://www.wallacefoundation.org
Mikhail Oparin 